Role: Communication and Interior Graphics Designer
PROBLEM
Opening a new supermarket branch that prioritizes the restaurant section while maintaining visual and conceptual consistency with the existing supermarket branding.
Product: Supermarket Restaurant Graphics
Team: Triad Asia -Design Architecture Agency
Duration: 20 weeks
SOLUTION
Integrating innovative materials, interactive elements, and ingredient-inspired graphics to enhance the farm-to-table narrative.
Design solution
Reflections and Learnings
Challenges Faced: Managing the balance between interior design and graphic design to ensure a cohesive customer experience.
Key Learnings:
Strengthened skills in integrating communication graphics with interior spaces.
Developed expertise in using sustainable materials and creating interactive elements for practical daily use.
Enhanced collaboration abilities by working closely with multidisciplinary teams.
RESEARCH
Team-driven research on farm-to-table perspectives.
Client Collaboration: Conducted initial meetings with the client to understand their goals and align on the concept. Emphasized the farm-to-table vision and the importance of sustainability in messaging and design.
Data Gathering: Collected information on materials, illustrations, and graphic styles that would reinforce the brand’s farm-to-table message while standing out in the market.
Competitive Analysis
DESIGN PROCESS
Developed farm-to-table visuals, interactive boards, and sustainable graphics while collaborating with interior designers and creative leads for seamless integration.
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In the internal meeting, we will discuss the brand’s core values, goals, and key design objectives. We'll review market research, audience insights, and industry trends, particularly around farm-to-table and sustainability. Consumer behavior, local sourcing, and the brand’s existing identity will be examined to identify gaps and opportunities for improvement. Additionally, we will explore sustainable materials and technologies to inform the design process.
Developed a brand message using wood in brand colors to emphasize the farm-to-table concept
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Designed a hanging menu board that allows easy updates and transformations.
Developed a handheld menu tailored for to-go orders, ensuring usability and brand consistency.
Designed a manifesting wall featuring the brand’s slogan, using unique sustainable materials like lava stone to reflect the farm-to-table ethos.
Collaborated with interior designers, the project manager, and the creative director to seamlessly integrate graphics and align materials, demonstrating how teamwork ensures a unified and impactful design outcome.
Cohesive Graphics: Maintained alignment with the supermarket’s main branding while introducing a fresh visual identity for the restaurant section.
Innovative Materials: Used wood and lava stone to emphasize sustainability and the farm-to-table narrative.
Functional Design: Developed easily updatable menu systems and interactive boards for daily harvest updates.
Aesthetic Walls: Incorporated ingredient-inspired graphics that enhanced the space’s farm-to-table feel while providing a warm, inviting atmosphere.
Researched similar concepts such as Pret A Manger to gather insights on combining restaurant and retail graphics. Identified best practices for integrating communication elements with interior design.
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Redesigned the “Today’s Harvest” board, making it an interactive manual system where chefs can update the daily vegetable list from the farm.
Built a 3D model of the board to ensure functionality and practicality.
