Role: Art Director, Food Stylist and Lead Graphic Designer
PROBLEM
Bakery’s bold identity lacked elegance.
Product: Bakery reBranding Identity
Team: Playheads Creative Agency
Duration: 8 weeks
The previous logo and identity were bold and muscular, which conflicted with the owner’s vision of a lighter, more feminine, and elegant brand. The goal was to create a personal, approachable design, and visually aligned with the owner’s personality. complete rebranding of a bakery to create a feminine, elegant, and personalized identity.
SOLUTION
Soft branding with watercolor and signature font.
Design solution
Transformed the bakery’s brand identity by creating a refined logo featuring the owner’s signature, complemented by a cohesive visual system with pastel colors, elegant typography, and custom packaging. To enhance the softness and transparency of the design, watercolor elements were incorporated, adding a delicate and artistic touch to the overall aesthetic. Styled and directed food photography further aligned with the feminine and artisanal brand vision, creating a unified, approachable, and visually enriched identity that resonates with its audience.
RESEARCH
Partnered with owner, gathered insights, targeted artisanal-loving customers.
Client Collaboration: Worked closely with the bakery owner to understand her goals and preferences.
Customer Feedback: Collected and analyzed customer comments and reviews to understand their perception of the existing branding. Feedback highlighted the need for a softer, more approachable identity that reflected the bakery’s artisanal qualities and the owner’s personality.
Audience Focus: Targeted a customer base that values artisanal baked goods, elegance, and a personal connection with the brand.
DESIGN PROCESS
Established a cohesive and softer visual system with a pastel color palette
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Mood Board Creation: Collaborated with the team to curate a mood board showcasing feminine design elements, soft color palettes, elegant typography, and watercolor-inspired visuals to guide the creative direction.
Brainstorming and Concept Development:
Led brainstorming sessions with the team to generate ideas for the rebrand.
Explored themes of elegance, femininity, and personalization to align with customer feedback and the owner’s vision.
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Logo Design:
Created multiple logo concepts featuring the owner’s personal signature as the centerpiece, using signature-style fonts for an elegant touch.
Conducted internal team meetings to refine concepts and ensure alignment with the creative direction before presenting them to the client.
Finalized a logo that embodied the bakery’s new identity and resonated with both the owner and the target audience.
Brand Identity Development:
Established a soft, cohesive color palette and elegant typography to complement the logo and reinforce the bakery’s artisanal qualities.
Designed new packaging incorporating watercolor elements for added softness and transparency.
Before
After
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Designed new packaging incorporating watercolor elements for added softness and transparency using signature-style fonts for an elegant touch.
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Photography and Food Styling:
Styled and directed a photoshoot to create visually appealing content for menus and marketing materials.
OUTCOME AND IMPACT
The rebranding shifted the bakery’s identity from bold and impersonal to feminine, elegant, and approachable, creating a personal connection between the owner and her customers.
Results: The new brand identity was well-received by the bakery’s customers, helping to enhance brand recognition and loyalty.
Client Feedback: The owner appreciated how the new identity reflected her personality and values while elevating the bakery’s image.
Increased Engagement: Improved customer perception and marketing appeal, leading to a notable increase in foot traffic and social media engagement.
